“Lesbian meme accounts obsess over straight women like Cate Blanchett,” Hatty Carman, a queer musician, told VICE, “not in spite of the fact she’s straight, but because of it. These are places people gather to voice something incredibly small, incredibly specific, often completely dumb, but a place where the tiny little things that you feel and that are so important to you and your identity are actually recognized by a whole group of people, too. And there are cultures within the culture that delve into specifics even more, like Lesbian Twitter, Trans Twitter, and even regional Gay Twitter, which refers to geographically specific gay phenomena like Corrie stars (a nickname for the actors in the British soap opera Coronation Street), Canal Street in Manchester, or what it was like to be gay in Ohio. Obviously, Gay Twitter is a catchall term for more than just gays on Twitter: It reflects LGBTQIA+ culture. But in the early 2010s, so much of the culture of the internet was created by sheer mistake we were all working out, on the hoof, what was permissible, what was funny, what wasn’t. Now, at the start of a new decade, there are fully fledged meme-ographers, accounts dedicated to viral videos, and people whose full-time job is to literally influence. Sure, Twitter had been around for six years, and Instagram was in its terrible twos, but the world of social media hadn’t yet found its masters: those who created the rubric of the online world we know today.
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Back then, at the start of a decade when online culture as we know it now was still in its infancy, social media was anyone’s game. In November 2012, the Britain’s Got Talent overnight sensation Susan Boyle released her fourth studio album, Standing Ovation: The Greatest Songs from the Stage.
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This article appears in VICE Magazine's Stupid Issue, which is dedicated to the entertaining, goofy, and just plain dumb.